Over a period of ten years, his path crossed the industry meetings and trade fairs, tenders and projects with many, mostly international clients.

But it wasn't until January 2019 that a fortunate coincidence resulted in  finding plenty of time to philosophize on the verge of an event, and in the process an idea began to take shape more and more clearly: It's time to break new ground.

What if? ... live communication and DMC services were closely interlinked? ... the conflict between "local logic" and "customer wishes" would no longer take up everyone's time and nerves? ... customers would no longer have to deal with different price logics and legal situations in different countries? The solution to these and many other operational hurdles in the event business is obvious: a tight integration of the "event" and "DMC" disciplines with a holistic view and treatment of the countless factors involved in large and international events - especially in terms of economic and
sustainable impacts.

It quickly became clear that a new, holistic approach was needed. DMC and event specialists  can do more together than they can individually. All that needs to be clear is where the client's and  the project's priorities lie, whether local facets follow the logic on site, or whether the big picture also determines the details on site.

Confidentially interviewed customers reacted very positively to the idea of integrated, pan-European event and DMC services. It became increasingly clear that something big was emerging, something the market was looking for more and more urgently. The launch of the new network was targeted for early 2020. A name was quickly found: SEE.